Love is the most powerful force in all creation—it adds purpose to action, meaning to life, and joy to the soul. It enslaves even God, who becomes the servant of one who possesses selfless love. We desire love more than material fulfillment or liberation. Having attained divine love, we become completely satisfied, hankering for nothing thereafter. Loving the Lord for love’s sake gives the greatest joy. JKYog and Swami Mukundananda thus present a humble offering via the Radha Krishna Bhakti App, to inspire millions to Discover the Joy of Divine Love—a 21 Day Challenge to Get Closer to God through love.

Why You Should Do This Challenge

The bliss of Bhakti - loving service to the personal form of God is the highest happiness we can experience. God is attained through love or Bhakti alone. He cares nothing for austerities, mantras, and
Vedic rituals. Cultivating love for God is the purpose of all the Vedic scriptures. The world worships God to fulfill their desires, but God worships His selfless devotees, deriving intense joy from them.