III Forks is working to reinvent the steakhouse, and the new iteration of the brand will debut in Addison’s Village on the Parkway when the restaurant’s new flagship location opens on Tuesday, April 8, 2025.
From the time guests approach the glowing exterior façade and open the gateway door with its oversized golden handle and enter the elegant lobby, they are transported by the mesmerizing graphic floor tiles and brighter lighting that help define this liminal space. Here, guests are treated to their first peek at the curated wine collection of more than 1,200 bottles.
As they enter the restaurant through the bustling bar, a destination, guests find a space that is more communal than clubby. The see-and-be-seen dining room defines dining areas with a beautiful array of artistic, antique gold light fixtures and a uniquely layered ceiling with an impactful design. This contemporary brand expression is designed specifically to resonate with a broader audience, including a younger clientele of both women and men. Brand innovators at Harrison designed every aspect of the space with both the classic and contemporary in balance.
“This opening marks a bold reinvention of III Forks, our team blending its iconic heritage with a dramatic evolution in brand identity, guest experience and design, ensuring its timeless values remain at the heart of this transformation,” said Harrison CEO Keith Anderson.
Three key design components define the new III Forks brand expression. First, the design team created a custom pattern, a polished abstract representation of flowing abundance, the number three and the flow of time. Then, blind patterns that exude timeless elegance were added throughout the design, from exterior features to custom-designed wallpaper and more. Finally, by creating an environment that plays with the contrast between legacy and contemporary cues, III Forks secures memorable experiences in the heart of each guest.
While Chef/Proprietor Chris Vogeli and his team are excited to share delicacies such as Snake River Farms American Wagyu and A5 Miyazaki Gyu Japanese Wagyu paired with favorites including diver scallops with bacon jam, chicken fried lobster and prime double-cut pork chops with serrano peach BBQ sauce and a balsamic glaze, III Forks President Curtis Osmond cannot wait to share the finer details that truly make the III Forks flagship stand out.
“Our flagship location will redefine what steakhouse dining means, both in our larger dining room and in our private dining rooms,” said Osmond. “Entering our primary private dining room is akin to finding the well-hidden entry to a speakeasy. A second private dining space is artistically created with Art Deco accents, signature lighting and art.”
The lighting, art and textures throughout the confidently created spaces provide a warm glow that leaves every guest in soft rays of light, which provide privacy and intimacy without the use of artificial dividers. Even the restrooms and the adjoining corridor are filled with thoughtful extras. Elegantly curved ceilings share custom wallpaper reflecting nature scenes from the Texas Hill Country. The beautifully appointed spaces feature custom textures, tiles and artistically designed fixtures.
The entire III Forks experience gives the impression of walking into a luxury boutique. Guests instantly feel a sense of transcendence amid the warm and glowing surfaces as they are treated to culinary delights, craft cocktails and a world-class curated wine list perfect for any celebration.
The beautiful bar at III Forks opens daily at 4 p.m. The dining room is open Monday through Saturday from 5 p.m. to 11 p.m. and Sunday from 5 p.m. to 10 p.m. Reservations can be made at IIIForks.com/locations/Addison.
About Consolidated Restaurant Operations
Consolidated Restaurant Operations Inc. (CRO) is a Dallas-based privately held company which operates restaurants including III Forks, Silver Fox, Cool River, Cantina Laredo, El Chico, Luckys Café and Black Oak Grill. More information can be found at www.croinc.com.